When you want Negotiators Cruz
to take the wheel.
Books teach terms. Coaching teaches scripts. We install a system your team runs without you in the room.
For negotiators, persuaders, influencers, communicators, and mediators. If your people persuade for a living — this is for them.
The Cruz Protocol
Four stages. Run in order. Every time.
Motivation is a mood — it decays in about 72 hours. A protocol is infrastructure: your team runs it on a Tuesday when the deal is bad and nobody feels inspired. That's the whole difference.
Diagnose the emotional state before a single ask leaves your mouth. You can't steer a car you haven't looked at.
Say the worst thing they're thinking before they have to. Resistance you name out loud stops being ammunition.
Move them with questions instead of pressure. "How" and "What" do the work "Why" can't.
Let them talk themselves into it, then stop talking. The close is mostly restraint — and nobody trains restraint.
Investment
Three ways to bring this to your team
- Private 1-on-1 with Dan Cruz
- Your real deal, workshopped live
- Word-for-word script you can use today
- Any scenario — I've guided it before
- All four stages, drilled to competence
- Accusation Audit — name the negatives first
- Live roleplays — your team's actual scenarios
- Laminated 50-Label Cheat Sheet
- 25 Script Pack (digital + printed)
- Recording of practice rounds
- Everything in One-Day, plus:
- Individual coaching rounds with recordings
- Advanced tools: Emotion Wheel, Silence Work
- Live deal workshop — your team's real pipeline
- Custom scripts for your specific deals
- 30-day follow-up (4 weekly calls included)
- Certificate of completion
Not sure which fits? See all six rungs of the Academy → · Conference slot? Keynotes →
Who It's For
Any team that persuades for a living
Negotiators. Persuaders. Influencers. Communicators. Mediators. Anyone whose job is to move another human from where they are to where you need them to be.
The Toolkit
What your team walks out with
Labels
The #1 FBI negotiation tool. 50 labels to memorize. Name the emotion, own the room.
Mirrors
The simplest tool nobody uses. Repeat the last 3 words. They'll tell you everything.
Calibrated Questions
"How" and "What" — never "Why." Questions that move the deal without demanding.
Accusation Audit
Name the negatives before they do. Disarm objections before they're spoken.
Live Roleplays
Your team's actual scenarios. Your industry's real objections. Practiced out loud until it's automatic.
Scripts + Cheat Sheets
Word-for-word scripts. Laminated cheat sheets. They leave with tools they'll use for their entire career.
Credentials
Who's training your team
Your Trainer
Dan Cruz · Founder, NOD Academy
Marine veteran. Chicago real estate. FBI-trained negotiation methodology. Author of the NOD Training Manual ($10 Kindle / $50 print). 1,000+ live practice sessions. Daily TikTok Live coaching.
I've closed deals where the other side had more leverage, more lawyers, and more time. The tools I teach are the ones I use — because they work when the margin is thin and the stakes are real.
Your team's next deal is waiting.
15-minute call. No pitch. We talk about your people, your pipeline, and whether a training day makes sense.
Get Negotiator Cruz → calendly.com/negotiatorsondemand/corporate-trainingWatch · Follow · Practice
Three channels. One system.
Training videos, daily live deals, and a free 31-tool practice app you can run before the next session. Pick your channel — or run all three.
Practice the system before you pay for the training.
MixMatch is the free 31-tool practice app. Open it before the call. If your team can run a 3-stage session in 12 minutes, you know whether the live training lands.